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Update – 11 February 2020.

P&O Cruises reveals The Script and Pixie Lott as additions for first ever ‘Ionafest

Newly confirmed artists join a line-up which includes Clean Bandit, Trevor Nelson, MBE, Alex James, Diversity, Jo Whiley and Sara Cox

P&O Cruises is delighted to announce that The Script and Pixie Lott have joined the line-up for Ionafest – a major new festival set to take place this summer on Iona, P&O Cruises newest ship.

Irish alt-pop trio The Script and four-time BRIT award nominee Pixie Lott join a host of artists including Grammy award winners Clean Bandit and DJs including four-time MOBO winner Trevor Nelson, MBE; Blur’s Alex James and BBC Radio 2 presenter Jo Whiley.

Guests will join Iona in Southampton on Saturday July 4, 2020 for the Norwegian Fjords and the cruise will begin with a spectacular naming celebration that will excite concert and gig fans, and will include a special performance from P&O Cruises new brand ambassador Gary Barlow.

Further entertainment has also been revealed in the form of dance group Diversity, headed by choreographer and dancer Ashley Banjo. They will be joined by some of Strictly Come Dancing’s biggest stars, including comedian Chris Ramsey, judge Motsi Mabuse and professional dancers Amy Dowden and Ben Jones.

Guests will enjoy panoramic views; Nordic scenery and luxurious accommodation, as well as street-food-style pop-ups and bars inspired by foodie fantasies. Other entertainment over the week will include a silent disco, live screenings and aerial wonders in the SkyDome.

This unique, not to be missed experience can be booked at The Cruise Village and all Ionafest acts and entertainment are included in the price of the holiday, which returns to Southampton on 11 July.

P&O Cruises president, Paul Ludlow, said:

We are breaking new ground on Iona, with some of today’s biggest music artists performing at Ionafest. This really is the festival of the year and I’m sure that our guests will be just as excited about these new line-up additions as we are.

The backdrop of the Norwegian Fjords will give guests a dramatic landscape to enjoy a variety of entertainment, incredible acts and mouth-watering pop-up restaurants, making this a truly once in a lifetime opportunity.

Expect the unexpected at Ionafest 2020.

See fares, itinerary & enquire now ►


4-11 JULY 2020

4 July – Overnight in Southampton

Day 1 – Performances and events*◊

Iona’s naming celebration and bottle smash
(godmother to be revealed)
Special guest performance from Gary Barlow
Guest performances from:
Clean Bandit
DJ set by Trevor Nelson MBE
DJ set by Sara Cox
Jo Whiley as host
Alex James’ Orchestra
Comedy from Chris Ramsey
Tribute show by Badness

5 July – Depart for Norway at 9am
Day 2-7 – Performances and events*◊

Dance performances by Diversity (NEW ACT CONFIRMED)
DJ sets by Alex James
Strictly Special Guest Night
Breathtaking aerial shows produced exclusively for Iona by Creativiva
Comedy from Tim Vine (NEW ACT CONFIRMED)
Exclusive appearances from Food Heroes
Marco Pierre White, Eric Lanlard and Olly Smith
Exclusive appearances from with Local Food Heroes
Kjartan Skjelde and José Pizarro

11 July – Arrive back in Southampton

See fares, itinerary & enquire now ►


  • Bottle smash!
  • Headline acts
  • Naming celebration
  • DJ sets from Trevor Nelson, Sara Cox and Alex James
  • Exclusive performances from world-class comedians
  • Strictly Special Guest Night
  • Aerial shows
  • LED wall in the Heartbeat
  • Live screenings on aft decks
  • Buskers
  • Silent disco
  • Karaoke
  • Foodie events
  • Adult face-painting
  • Workshops

See fares, itinerary & enquire now ►


  • Heartbeat (Grand Atrium)
    With Jo Whiley as host, the Heartbeat is home to exciting entertainment and a striking LED wall streaming live events from across the ship.
  • Main Stage (Headliners Theatre)
    Ionafest’s Main Stage is the place to be for headline acts and world-class performances.
  • Main Sky Stage (SkyDome)
    Spanning two decks with its impressive glass roof, head to the Main Sky Stage for more fantastic live music, DJ sets from Alex James, food, drink and dancing ‘til the sun sets.
  • Guilty Pleasures Lounge (The Club House)
    Discover fantastic tribute shows, 80s DJ sets with Sara Cox and nights filled with brilliant throwback hits.
  • Open Air Screenings (aft decks)
    Screenings on deck allow you to enjoy live entertainment under the stars or amidst the phenomenal landscape of the Norwegian Fjords.
  • Sunset Bar
    Settle in at the Sunset Bar for gorgeous live music, drinks, delicious views and laid-back vibes.
  • The Limelight Club
    A chic spot for keeping the good times rolling ‘til the early hours. Expect fabulous nights of live music, comedy

See fares, itinerary & enquire now ►


  • Pop-up food and bars
    Takeaway take-overs drizzled in dreams…think pizza, halloumi fries, sweet treats and pre-made mixers ready to make your street-food fantasies a reality.
  • Taste 360
    For light bites from around the world, pay Taste 360 a visit and see more incredible street-food-style dishes whipped up before your eyes.
  • Gelato
    Head to Ripples on Promenade Deck or Sundaes in SkyDome where P&O Cruises are partnering with Snowflake Luxury Gelato – an award-winning company with an innovative streak. Take your pick from gelato cakes, sundaes, customisable sticks, cookies and the creamiest milkshakes.
  • The Olive Grove
    Here’s where the flavours of the Med come to life. It’s the ideal venue for all-day relaxed and delicious dining.
  • The Keel and Cow
    The laid-back spot for gastropub food, handpumped real ales and a great selection of craft beers.
  • Anderson’s
    Discover Iona’s unique on-board gin distillery – the very first to exist at sea! Anderson’s is home to Iona’s custom-made gin still which allows our unique blend to be distilled, bottled and labelled on board.

See fares, itinerary & enquire now ►

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