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Meet P&O Cruises New Brand Ambassador – Gary Barlow

Meet P&O Cruises New Brand Ambassador – Gary Barlow

Singer, songwriter, producer and performer… Gary Barlow’s many talents speak for themselves. And now, P&O Cruises is delighted to announce he has taken on the exciting role of brand ambassador.
This pioneering partnership will fuse music with amazing travel experiences to deliver spine-tingling moments on board, with Gary’s debut role as musical director of The 710 Club on Iona.
As musical director of The 710 Club, Gary is set to make Iona’s intimate music bar the most exciting live music venue at sea.
Showcasing an eclectic range of performances, curated to appeal to British music lovers, this atmospheric late-night music venue will offer an opportunity for up-and-coming musicians to get their break. This collaboration highlights P&O Cruises commitment to
providing world-class entertainment on Iona that places music firmly at its heart.
What’s more, Gary will be stepping on board two Iona holidays in 2020, bringing P&O Cruises guests two exclusive performances on each cruise.


Curated and crafted by Gary Barlow on Iona

“It’s all about the music.”

A place to immerse yourself in the seductive sounds of an array of musical genres that
have inspired Gary over the years, The 710 Club is a sophisticated bar that is being
crafted to Gary’s creative vision.
Atmospheric and low-lit, the club will serve up live music with an unmistakably vintage
vibe, stylish cocktails and the most important ingredient of all; a little escapism, to
ensure the good times continue long into the night.
Gary is bringing his vision and personality to The 710 Club, exclusively on Iona.
Exclusively for adults, its stage will light up to the sounds of its talented resident band;
a group guided by Gary. Yet his involvement runs far deeper; to choosing music for
the club, selecting future performers and playlists and even shaping the interiors and
signature cocktails.
Having performed at countless pubs and clubs at the start of his career, Gary loves to
see up-and-coming talent catch that all-important break and this is exactly what The
710 Club is all about. The club will showcase a new guest performer every month,
giving new talent the chance to shine, while the resident band will weave their own
spell with numbers inspired by Gary’s life, loves and musical style, creating
atmospheric sets that have been crafted for the true music lover.

I want The 710 Club to be a celebration of great music and great
talent. As its musical director, I want to give a unique experience
for people who love music as much as I do.
Music’s been such a massive part of my life – and taken me on so
many journeys and adventures. I’m hoping to pass this on to all the guests in my club.

Join Gary Barlow on board Iona

Seize the chance to see Gary Barlow perform on two Iona holidays in 2020. With two
exclusive performances on each cruise, Gary will be lighting up Iona’s 930-seat theatre
for extraordinary performances in dazzling surroundings.

Tickets to the four exclusive shows on Iona are limited and will go on sale on a first-
come, first-served basis prior to departure at a cost of £25 per person (maximum 4 tickets per holiday booking). All proceeds from ticket sales will be donated to two very worthy charities; Child Bereavement UK and Teenage Cancer Trust.
Spaces are limited so we are unable to guarantee tickets for all interested guests booking on to these cruises. Ticket sale dates will be announced via email in the run up to these holidays on Iona. Guests are advised to register a current email address when booking in order to receive this information as soon as it becomes available.
Please note Gary will not travel for the duration of each cruise.

The Norwegian Fjords

If you’ve ever wondered whether a cruise holiday is for you, exploring the sublime Norwegian Fjords with Iona is the perfect introduction. Waterfalls, glaciers, Viking history, verdant flower meadows, charming ramshackle towns and winding cobbled streets – is it any wonder the summer sun here is so reluctant to set?
When you choose P&O Cruises, so many surprises lie in store. You could ski a Norwegian
mountain, enjoy a swim with a view (in Iona’s Infinity Pool), dine out on an authentic Norwegian menu crafted by a local leading chef and kick up your heels to an incredible live band.
All of this on one holiday – why wouldn’t you?

IONA G018 | 29 AUG 2020 | 7 NIGHTS

Southampton – Stavanger – Olden – Cruise in Innvikfjorden – Cruise in Nordfjord – Hellesylt – Geiranger – Cruise in Geirangerfjord – Cruise in Sunnylvsfjorden- Cruise in Storfjorden – Bergen – Southampton
Gary Barlow will be stepping on board for two exclusive performances in Iona’s Headliners Theatre.

See more details ►


Think Spain only offers beaches and blue skies? Think again. Let P&O Cruises take you off the beaten track with authentic local experiences.
You can make a splash while river rafting from Vigo; visit Camp Nou, home to Barcelona FC; and come face-to-face with Seville’s magnificent mix of Mudéjar, Gothic and Baroque architecture.

Combine experiences like these with amazing discoveries on board, from exciting food, brand- new venues and extraordinary performances, and you’ve a holiday to remember.

IONA G025 | 31 OCT 2020 | 14 NIGHTS

Southampton – Vigo – Malaga – Alicante – Barcelona (2 full days) – Seville (from Cádiz) – Southampton
Gary Barlow will be stepping on board for two exclusive performances in Iona’s Headliners Theatre.

See more details ►

100% of ticket proceeds will be donated to Child Bereavement UK and Teenage Cancer Trust.


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